Ali's Story


Ali was born and raised in London. His grandfather had moved the family from East Africa after serving in the British Army during the Second World War. Ali grew up watching his parents work hard, running a small accounting practice together whilst remaining active in the local community.

Ali has been married over thirteen years to his wife Hinna, and they have three children, Alina, Adam and Ayden.


In terms of education, after attending state comprehensive schools, Ali applied to study at University of Cambridge, where he was offered a place to read Mathematics and Computer Science.

At Cambridge, Ali continued his interest in politics. He served on the Cambridge Union committee, the universities oldest debating society, and was Director at Varsity Newspaper.


After graduating, Ali pursued a career in consulting. In 2011 he was named Consultant of the Year by the Chartered Institute of Management Accountants, and in 2013 he was awarded Best New Marketer of the Year by the Chartered Institute of Marketing.

Ali is Associate Partner at Ipsos MORI, where he leads the strategy consulting arm of the business. Prior to this, Ali was Lead Inventor at ?What If! Innovation, the UK's oldest innovation house.


Ali is former policy advisor to the Rt Hon George Osborne CH, where he worked as part of his Treasury Team, focusing on housing and public sector pension policy reform as well as responses to the Budget.

Ali ran the Conservative Party’s business think-tank City Future as its Chairman for several years, focusing on economic policy. This included organising fundraising events with Sir John Major, Rt Hon Boris Johnson MP and Rt Hon David Cameron MP.

Other work on policy includes leading a team of five to ghost write the Rt Hon Liam Fox's book, 'Rising Tides', as well as working on the Business Policy team for the Rt Hon Matt Hancock MP's recent bid for Party Leader.


Ali's first experience of politics was campaigning at the age of five when his father ran for Conservative Councillor in the London Borough of Redbridge. Twenty years on, and Ali stood for council in the same borough, where he reduced the required percentage swing in his ward by half.

Since then, he has campaigned for the Party across London, including during his time as Deputy Chairman of Conservative Future London, as well as in his current role as Deputy Chairman Membership & Events for the Hammersmith area.

In 2019 was selected by the Ilford Conservative Association as the Parliamentary Candidate after receiving more votes than the other six candidates combined, all in the first round of voting. Despite being a Labour stronghold, Ali reduced their share of vote by over 10%, the first fall they had seen in the last five elections.  

Alongside campaigning, Ali helped form the Party’s strategy to promote engagement with young Muslims voters as part of his role at the Conservative Muslim Forum.


Outside of work and politics, Ali is committed to supporting charities and special causes. This includes raising money for Great Ormond Street Hospital, and working as a trustee at the BigKid Foundation, a charity committed to reducing violent youth crime in London