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Ali's Story


Ali was born and raised in the East of England. His grandfather had moved the family from East Africa after serving in the British Army during the Second World War. Ali grew up watching his parents work hard, running a small accounting practice together whilst remaining active in the local community.

Ali has been married over sixteen years to his wife Hinna, and they have three children, Alina, Adam and Ayden.


In terms of education, after attending state comprehensive schools, Ali applied to study at University of Cambridge, where he was offered a place to read Mathematics and Computer Science.

At Cambridge, Ali continued his interest in politics, getting involved in local issues around South Cambridgeshire, where he was living. He served on the Cambridge Union committee, the universities oldest debating society, and was Director at Varsity Newspaper.


After graduating, Ali pursued a career in consulting. He was named Consultant of the Year by the Chartered Institute of Management Accountants, and Best New Marketer of the Year by the Chartered Institute of Marketing. Last year, for his work in his industry, Ali was honoured as Global Leader in Consulting by Consulting Magazine.

Ali is Partner at Ipsos MORI, where he is Global Head of Growth for the strategy consulting arm of the business. Prior to this, Ali was Lead Inventor at ?What If! Innovation, the UK's oldest innovation house.


Ali is former policy advisor to George Osborne, where he worked as part of his Treasury Team, focusing on housing and public sector pension policy reform as well as responses to the Budget.

Ali ran the Conservative Party’s business think-tank City Future as its Chairman for several years, focusing on economic policy. This included organising fundraising events with Sir John Major, Boris Johnson and David Cameron. He remains as its President, advising on key policy initiatives.

Other work on policy includes leading a team of five to ghost write the Liam Fox's book, 'Rising Tides', as well as working on the Business Committee for Matt Hancock.


Ali's first experience of politics was campaigning at the age of five when his father ran for Conservative Councillor in Redbridge. Twenty years on, and Ali stood for council in the same borough, where he reduced the required percentage swing in his ward by half.

Since then, he has campaigned for the Party across the UK, as well as held several roles from Deputy Chairman of Conservative Future London, to Deputy Chairman Membership for Hammersmith.

In 2019 was selected by the Ilford Conservative Association as the Parliamentary Candidate after receiving more votes than the other six candidates combined, all in the first round of voting. Despite being a Labour stronghold, Ali reduced their share of vote by over 10%, the first fall they had seen in the last five elections.  

Alongside campaigning, Ali helped the Party increase the number of activists and candidates from different backgrounds through REACHES, a group focused on people from under-represented Regions, Economic Areas, Cultures, Heritages, Expertise, and Sexuality.


Outside of work and politics, Ali is committed to supporting charities and special causes. This includes raising money for Great Ormond Street Hospital, and working as a trustee at the BigKid Foundation, a charity committed to reducing violent youth crime in London.

Most recently he has been working with his former College in South Cambridgeshire to increase support for neuro-diverse students.

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